Borat Sagdiyev (played by Sacha Baron Cohen), a popular Kazakh television personality, leaves his homeland for the "Greatest Country in the World," the "US and A" to make a documentary film at the behest of the fictitious Kazakh Ministry of Information. He leaves behind his mother, his wife, Oxana, and the town rapist, and brings along his producer Azamat Bagatov (played by Ken Davitian), and his pet chicken, Buh-Kaw. Much of the movie features unscripted vignettes of Borat interviewing and interacting with Americans, who believe he is a foreigner with no understanding of American customs.
While in New York, he sees an episode of Baywatch on television and immediately falls in love with Pamela Anderson. While interviewing a panel of feminists, he learns her name and that she lives in California. Informed via telegram that, much to his delight, his violent wife has been molested and killed by a bear, he resolves to go to California to make Anderson his new wife. Borat and Azamat were supposed to remain in New York, but Borat justifies the trip by telling his skeptical producer that "Pearl Harbor is there. So is Texas." Because Azamat is afraid of a repetition of the September 11, 2001 attacks, which he believes were the work of the Jews, he will not fly, so Borat takes driving lessons and buys a dilapidated ice-cream truck for the journey.
During the cross-country trip, Borat acquires a Baywatch television show booklet at a yard sale, and continues gathering footage for his documentary. He meets gay pride parade participants, politicians (including Alan Keyes and Bob Barr) and African American youths playing cee-lo. He is also interviewed on live television and proceeds to disrupt the weather report. Visiting a rodeo, the reporter, after first exciting the crowd with jingoistic, pro-U.S. remarks, sings a fictional Kazakhstan national anthem to the tune of "The Star-Spangled Banner", which receives a strong negative reaction. Staying at a bed-and-breakfast, Borat and his producer are stunned to learn their hosts are Jewish. Fearful of death ("or worse") at the hands of their hosts, the two "escape" after throwing money toward cockroaches, believing they are their Jewish hosts self-transformed. While Azamat advises a return to New York (where, he believes, "at least there are no Jews"), Borat attempts to purchase a handgun to defend himself against Jews. When told he cannot buy a gun because he is not an American citizen, Borat purchases a bear (which he names after his late wife) for protection.
Borat later attends a private dinner at an eating club in the South, at which he (unintentionally) insults or otherwise offends the other guests, and visits an antique shop with a display of Confederate heritage items, breaking glass and crockery.
The journey is interrupted when Borat, just out of the bathtub, exits the bathroom of his hotel room and sees Azamat masturbating over a picture of Pamela Anderson in the Baywatch book. Borat becomes enraged and reveals that to get Pamela Anderson was his real motive for travelling to California. Azamat becomes livid at Borat's deception, and the situation escalates into a fully nude brawl, with what have been described as homoerotic undertones,[5] which spills out into the hallway, a crowded elevator, and ultimately into a packed ballroom filled with mortgage brokers at a convention. The two are finally separated by security guards.
As a result, Azamat abandons Borat, taking his passport, all of their money, and their bear, whose head is later seen inside Azamat's motel refrigerator. Borat begins to hitchhike to California, but is soon picked up by Anthony, Justin, and David, drunken fraternity brothers from the University of South Carolina. On learning the reason for his trip, they show him the Pam and Tommy sex video, revealing that she is not the virgin he thought she was. After leaving the three students, Borat becomes despondent, burning the Baywatch booklet and, by mistake, his return ticket to Kazakhstan. He regains his faith after attending a United Pentecostal camp meeting, at which Republican U.S. Representative Chip Pickering and Mississippi Supreme Court Chief Justice James W. Smith, Jr. are present. He learns to forgive Azamat and Pamela. He accompanies church members on a bus to Los Angeles and disembarks to find Azamat dressed as Oliver Hardy (though Borat thinks that he is dressed as Adolf Hitler). The two reconcile and Azamat tells Borat where to find Pamela Anderson.
Borat finally comes face-to-face with Anderson at a book signing at a Virgin Megastore. After showing Anderson his "traditional marriage sack," Borat pursues her throughout the store in an attempt to abduct her until he is tackled and handcuffed by security guards. Afterwards, Borat seeks out and marries a prostitute named Luenell, whom he had befriended earlier in the film, and returns to Kazakhstan with her. The final scene shows the changes that Borat's observations in America have brought to his village, including the apparent conversion of the people to Christianity (the Kazakh version of which includes crucifixion of Jews) and the introduction of computer-based technology, such as iPods, laptop computers and a high-definition, LCD television.
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